Case Study:

Breaking Through the Holiday Noise

Strategy : Our team optimized influencer targeting to only engage with brand safe creators who had a min of 60% US audience, 8% engagement rate and 10% VR across TikTok, and YouTube.

We partnered with 20 diverse family creators from nano to macro accounts to create 26 videos that highlighted unique features of the toy, focused on storytelling and allowing kids and parents to authentically share their playtime experience. Creators encouraged the audience to purchase via link in bio.

A popular Toy brand engaged TMG to execute a cross platform influencer campaign during the 2023 holiday season, with the goal to increase website traffic and product sales on walmart.com.

Performance was closely monitored to determine within the first 48 hours the top performing creators, and content was boosted on both platforms to expand audience reach and drive clickthrough. Ads were optimized to reach parents who were interested in holiday gift ideas.

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